The Only

The Brief: Web

Concise, sourced updates on what changed in AI for Web.

14 articles

4 min read
4 min read
BriefEvidence: Announced

Framer's Agent can now set up and read your A/B tests and funnels

· 4 min read

Framer's Convert add-on now works with the Framer Agent, so you can ask it to build, edit, and analyze A/B tests, funnels, and triggers. Convert also picked up country-based triggers, and a rebuilt Agent harness gives outside agents the same reach through MCP.

Web, UI/UX

4 min read
4 min read
BriefEvidence: Announced

Figma's code layers hit open beta, and Specs gives your agents a written brief

· 4 min read

At Config India, Figma opened code-backed prototypes on the canvas to everyone and introduced Specs, a Markdown document that lives next to your designs and can be handed to a coding agent. Code layers were free to create and edit on paid plans through November 4, and now use AI credits.

UI/UX, Web

3 min read
3 min read
BriefEvidence: Announced

Figma Make sites can now come with a real CMS, thanks to Payload

· 3 min read

Prompt a site in Figma Make and it can now set up a database, file storage, user login, and an admin panel your client can edit, all hosted by Figma. The hosting is free while it's in beta, and Figma says pricing will be announced before it takes effect.

Web

3 min read
3 min read
BriefEvidence: Announced

Figma Make adds Google's Gemini 4 Argon to its model picker, on every plan

· 3 min read

Google opened up its newest frontier model on October 13, and Figma Make got it the same day. In the Gemini app it's for paying subscribers only, but in Figma Make it's listed for all plans. Figma warns that credit use for non-default models can vary a lot.

UI/UX, Web

3 min read
3 min read
BriefEvidence: Announced

Webflow Localize can now keep translated pages in sync on its own

· 3 min read

Webflow added agentic translation to Localize: a one-time pass you review, or a continuous mode that retranslates every change to your primary content, plus rules for keeping some content out of AI's hands entirely.

Web

3 min read
3 min read
BriefEvidence: Announced

Canva will now build your Brand Kit from just a URL

· 3 min read

Paste a company website or upload a brand guidelines PDF, and Canva's Brand Kit Builder pulls out logos, colors, fonts, and brand voice on its own, rolled out as part of Canva's September 2026 feature drop.

Brand & Graphic, Web

2 min read
2 min read
BriefEvidence: Researched

Adobe Firefly's GPT Image 2 now offers 10 aspect ratios, up from 3

· 2 min read

A quiet Firefly update triples the crop options for GPT Image 2 on the web and in Boards. Small on paper, useful in practice if you generate assets for more than one placement.

Photo & Imaging, Illustration, Brand & Graphic, Web

3 min read
3 min read
BriefEvidence: Researched

Framer's new 'Skills' let you teach its agent how your team works

· 3 min read

Framer's Skills feature lets you save reusable instructions, for a design system, a writing style, or a CMS workflow, that its AI agent follows across tasks instead of you re-explaining your conventions every time.

Web, UI/UX

3 min read
3 min read
BriefEvidence: Researched

Spline V2 rebuilds the 3D editor around an AI agent and MCP

· 3 min read

Spline's V2 relaunch adds an in-editor AI agent that can build and edit full 3D scenes from a prompt, plus an MCP server so tools like Claude Code and Cursor can drive the editor directly.

3D, Web

2 min read
2 min read
BriefEvidence: Researched

Webflow can now auto-draft the instructions your AI agents follow

· 2 min read

Agent Instructions, Webflow's context files for AI agents working on a site, can now be generated from a site you've already built, covering brand voice, design system, assets, and CMS content.

Web, UI/UX, Brand & Graphic